Geneva first saw the B.W. Keyes name when B.W. Keyes (Sandra Amberg's great-grandfather) opened his carriage manufacturing factory on the corner of Castle & Genesee St. In May of 2023, we opened B.W. Keyes Mercantile in the same exact spot. Find vintage inspired gifts, cozy threads, and so much much! Located next door to our wine bar, Rooted by Amberg you can easily sip and shop!